In 2014, then Agriculture Minister Barnaby Joyce initiated a Senate Inquiry into Industry structures and systems governing levies on grass-fed cattle.  The inquiry went on to raise concerns that under the Cattle Council of Australia’s (CCA), State Farm Organisation (SFO) based model, the majority of Australian cattle producers, who did not pay SFO membership fees, had little to no say in how their levies were spent – or who represented their interests at industry level.  A restructure was proposed and a number of disparate grass-fed cattle representative organisations united to form the Implementation Committee to establish a new grass-fed representative model.

The agreed restructure announced in February 2015 with the blessing of the then Minister for Agriculture was based upon a board directly elected by grass-fed levy-paying members. Those members would be elected from 15 Policy Advisory Councillors from 15 cattle producing Regions across Australia.

The IC Mission Statement:
To establish a truly representative advocacy body for Australia’s grass-fed cattle producers in accord with the recommendations from both the 2014 Senate Inquiry into Industry structures and systems governing levies on grass-fed cattle and the 2017 Senate Inquiry into the Effect of market Consolidation on the red meat processing sector.

Interim Board Directors

Interim Board Directors of Cattle Producers Australia are members of the Implementation Committee 

Paul Wright Implementation Committee Chair

Dr Paul Wright

Chair of the Cattle Producers Australia Implementation Committee

Paul Wright and his wife Marina own and manage beef properties in the Taroom area in Queensland. Paul has been an active member of the Australian Meat Producers Group established as a think tank to seek a better deal for the Australian cattle farmer. He has been a committee member of the Cattle Australia Implementation Committee since it was established in 2015. Read more!

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Ernie Camp

Ernie Camp is a fourth generation Gulf of Carpentaria resident. He owns a breeding and fattening property on the black soil plains just South of Burketown where he lives with his wife and children – one of whom desires to become the next generation working in the Gulf country. Aside from his grazier’s hat and his membership of various industry representative bodies he also wears the Mayoral hat for Burke Shire. He has been involved in local government for the past 18 years – with the last 10 being in either a Mayoral or Deputy Mayoral capacity. Through this experience he brings extensive knowledge about governance and accountability, finance, stakeholder engagement and is also experienced at advocating for his constituents and engaging with corporate, governmental department and political stakeholders at a regional, state and federal political level. He is also Chair of the regional development board -Gulf Savannah Development and has been appointed by State Government as a member on the Riversleigh Community and Scientific Advisory Committee and North West Minerals Province Stakeholder Reference Group and the Federal Government as a member of the Isa Superbasin Users Panel.


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Loretta Carroll

Loretta is a fourth generation beef and lamb producer in the north east of Victoria and is founding Chair of the Into Our Hands Community Foundation since 2012. She is secretary on the Ovens Valley Branch of the Victorian Farmers Federation.  After graduating with a degree in Business Management Loretta held a management position at a local meat processing plant which resulted in a position on the inaugural Board of the Australian Meat Processor Corporation.  Her community involvement has included a position of Chair of the Mudgegonga and District Landcare Group for five years, CFA and CWA. Loretta was a Community Advisory Committee member of the Victorian Bushfire Appeals Fund in 2011; received a National Emergency Medal after the 2009 Victorian bushfires; a finalist in the Bluescope Leadership and Innovation Award at the Regional Achievement and Community Awards and received a Victorian Women’s Governance Scholarship to undertake the Australian Institute of Company Directors Course and in 2013 was presented a Paul Harris Fellow Award.



Mr Norman Hunt

Company Secretary and Implementation Committee Member

Norman Hunt  is the founder of the Sydney based law firm Hunt Partners Lawyers Pty Lid and practices in Commercial , Litigation and Agr-Business Law. Norman was reared on a sheep and cattle property in the northwest of NSW, educated at an Agriculture Boarding School at Tamworth in Northern NSW and owned and operated a mixed sheep cattle and irrigation property south west of Mungindi on the NSW Queensland border in the late 1960’s and early1970’’s.  Norman then attended the University of NSW Law School  graduating with a double law degree being awarded an LLB and a Batchelor degree in Jurisprudence in the late 1970’s receiving the University Prize in Jurisprudence in his final year. Norman was actively involved in the  red meat industry organisational reforms in the 1990’s that led to the formation of the current red meat industry organisational structures and currently owns a small cattle producing hobby farm on the Southern Highlands of NSW.


Implementation Committee Members


Dr Ian Fielding

Dr Ian Fielding has a keen interest in agriculture; born and raised in Orange he developed a passion for rural communities and as a member of the Cattlemans Union in Goulburn stimulated an interest in agri politics; he was Chair of the Richmond River Beef Producers Group from 2005 to 2011. Graduating in medicine in 1965 Dr Fielding went on to become a specialist gastro-intestinal surgeon working in the UK and then Cleveland, Ohio in the States. Returning to Sydney in 1975, Dr Fielding specialised in gastro intestinal and colo-rectal surgery at Mater Hospital North Sydney and Royal North Shore University of Sydney. He purchased his first beef property in 1977 in the Braidwood District.  In 2003 he purchased properties at Lynchs Creek and Afterlee, Kyogle (his wife, Maggie’s home town) and although his plans were to retire from medicine he was highly sought after and continued medicine at the Lismore Base Hospital. From the 1980s to 1995 Dr Fielding held Board positions on the Royal North Shore Hospital the Northern Sydney Area Health District hospital, the Mater Miscercordiare Hospital North Sydney and held the position of Chair at the Royal Australian College of Surgeons.


Rob Atkinson

Rob Atkinson is a 5th generation beef producer, married to Donna with 2 adult children, Rob recently purchased a property near Goomeri, Queensland and is primarily a grass-fed cow/calf producer. Rob is current Chair of North Beef Inc., a group of Western Queensland producers and supporters keen to have a beef processing plant established in the Central West. Rob was a Chairman of Hughenden Branch of Agforce for 3 years and Chair of the Isaac River Branch of the Cattleman’s Union for 3 years and Chair of the Local Parent and Citizen at Middlemount school. Rob is passionate about the beef industry and agri politics and his son is also following in his farming footsteps recently purchasing a property in Taroom.


David Byard

David Byard

David is a passionate advocate for the beef industry. A former chair of the Tasmanian Farmers and Graziers Association, a columnist in the Tas Country newspaper.  David has been involved in the red meat industry from the gate to the plate, having owned a cattle property and interests in retail and wholesale meat supplies.